Idea to Market: Define your business idea to quickly test with your potential customers 9:00 AM - 12:00 PM

Isabelle Swiderski will walk you three modules during this session:

Module 1: Framing the Problem
What problem is your business solving for your customers? Understanding this is crucial to building a successful business. This module will help you clearly define your problem statement to get clarity on the problem your customer is having, and how your business can help them solve it.

Module 2: Knowing your Users
In this module, we?ll dive into customer discovery. You will learn how to test assumptions by engaging with your customers (or potential customers) through interviews, create personas from those interviews, and use them to help you design a better product/service, save money, and make better business decisions.

Module 3: Business and Impact Models
How do we create, capture and deliver value for our customers? In this module, you?ll learn about different types of business models and impact models, and how impact can be integrated into your business structure and plan in order to deliver value to your customers. 

Outcomes of this session:

-Understand design thinking methodologies and how they can be applied to business design

-How to define and frame the problem your business is solving for customers

-Business and impact models and identifying your unique opportunity 

-Building engagement with your customers

Isabelle Swiderski helps social entrepreneurs and startup ecosystem builders grow successful ventures using design-led and human-centered methodologies. She founded her design-for-impact agency Seven25 in 2006 to accelerate the creation of values-driven organizations?whether they operate for profit or not. Marrying an MBA from IE Business School and Brown University, and an MA in Design from the Royal College of Art, Isabelle has facilitated systems change work supporting startups, foundations, and ecosystem builders in 15 countries on 4 continents in 3 languages. In 2019, she founded Protagoniste, the continuous learning network for social entrepreneurs.